An all time GGB fav! Dress it up, or keep it casual. Crave is easily layered for a deeper color, or lightly applied for a more translucent look. No need for a mirror, just apply and enjoy. This product goes on like butter and adds just enough spunk to make you look sharp. Enjoy enhanced lip color + noticeable healthier lips. This food-grade, nutritious lip color has the ability to soothe chapped lips, soften lines, and add a colorful punch to your pucker.